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Gaming App Product Management



Gaming apps have become a dominant force in the mobile app industry. In fact, gaming apps accounted for 74 percent of overall consumer spending on iOS and Google Play in 2018. In light of this success, product managers are now tasked with ensuring that their games continue to generate tremendous consumer demand while maintaining a high standard of quality. That’s no easy task, but fortunately there are several tactics you can use to keep your game fun and engaging for those who download it. Implementing these strategies will allow your players to get the most out of your app—and improve its performance as well!

Build Engagement With Push Notifications

Notifications are a great way to engage your users and encourage them to try new games. Here’s how you can do this in your game:

  • Add a notification to the app
  • Add a notification to the app store
  • Add notifications on social media accounts, including Twitter and Facebook; make sure they’re personalized based on what people have already liked or shared. You should also consider sending push notifications through email platforms like MailChimp if you have an email list (and if so, how many emails do you send per month?)

Monetize Users With In-App Purchases

To monetize your users, you must offer in-app purchases. The best way to do this is by making in-app purchases more appealing, accessible and convenient to users. This can be done by using a variety of strategies.

  • Offer clear value propositions for each type of in-app purchase: When you are marketing your game’s in-app purchases, it is important that you clearly communicate the benefits of each one so that players know exactly what they will get out of their purchase before they make it.
  • Use dynamic pricing: Dynamic pricing refers to changing the price based on real time factors such as demand or competition from other apps or games; this encourages more people to buy your products at higher prices than if there was no competition from other apps or games.

Show Ads Without Driving Users Away


Mobile game developers rely on advertising to make money. Ads are the only way to offset the high costs of developing a new game and then making it available for download in the app store. Most games have ads, but you can show ads without driving users away.

Here are some ways you can do so:

  • Show Ads Only Between Levels or at End of Game

People expect there to be ads in free games because they know that they’re getting something for nothing by downloading those apps. However, if you show an ad while someone is trying to play the game, they might get annoyed with how long it takes them to get back into their flow and stop playing altogether! You’ll lose more money by doing this than if you just showed your players an ad after they’ve finished playing a level or two.

Add New Content Quickly

One of the biggest challenges in product management is making it easy for product team members to add new content. Making it easy to add new features, too.

You may have heard of a practice called “agile,” which is all about breaking down big projects into smaller pieces (or “stories”) that can be worked on by a cross-functional team with different skill sets. Agile doesn’t just apply to software engineering; it also applies to all kinds of teams, including game developers and their processes, and even entire companies—like Etsy’s approach to building its marketplace as one giant MVP after another.


A good way to think about agile is like this: instead of thinking about how long something will take you or your team members before you start working on it, focus instead on getting started quickly so that you can test out your ideas as soon as possible—and then make adjustments from there based on feedback from users or other stakeholders in the process.

Make It Easy for Players to Buy Virtual Goods

Make it easy for players to buy virtual goods. Players will be able to purchase virtual goods from your app using either in-app purchases or an in-app billing feature, but whichever approach you choose, make sure that the process is simple and seamless. For example, if you’re using an in-app billing feature that requires players to enter their payment information, make sure the form is short and easy to fill out. If a player is not familiar with the process of paying digital currency for real money through an online portal like PayPal or Apple Pay, they might not have any idea how they are supposed to go about doing so within your game.

Make it easy for players to use in-game currency

One way that apps can make players feel more invested in their games is by giving them opportunities to spend real money on virtual goods (e.g., tokens) that can be used within the game itself. Designing these transactions so they are quick and easy makes them more accessible—and thus helps keep people playing longer!

Focus on Retaining Your Best Players

As a game developer, you know that the best players are your most valuable assets. Your goal is to keep them engaged by making it easy for them to spend money, time and energy playing your game.

If you successfully do this, then the top players will become advocates for your app and for other games in your brand portfolio. Players will share their experiences with others on social media platforms such as Facebook or Instagram, further increasing awareness of your product among new users.

Gaming apps are hard to manage.

As a product manager, you will find that most of your time is spent on four main areas:

  • Game mechanics
  • Game design
  • Game development
  • Game testing.
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