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Youtube Competitors

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Introduction

YouTube has long been the dominant video platform in the world, but it has faced more competition than ever before. Last year, YouTube’s dominance seemed to be under siege from competitors like Facebook and Amazon, who were wooing creators with new opportunities to make money off their videos. In response, YouTube upped its investments in its own creator community, building out a slate of original series and giving talent bigger advances. Those moves helped YouTube retain many of its top creators. Facebook’s efforts on Watch have largely stalled since then — with roughly 50 million people watching videos on Watch every day now compared to 60 million last year — while other platforms are still working to build up a stable of content that can compete with YouTube’s star-studded lineup of shows. But though YouTube’s old rivals seem to be fading for now, it may not always be able to fend off challengers

YouTube’s old rivals fade, but new ones like Facebook Watch are on the rise

  • YouTube’s old rivals are dying out.
  • Facebook Watch is the new kid on the block.
  • Facebook Watch is a competitor to Youtube because it is a video platform that allows users to upload and view videos, as well as comment and share them with friends.

YouTube has increasingly stepped up its efforts to limit the number of competitors that emerge on its platform.

YouTube has increasingly stepped up its efforts to limit the number of competitors that emerge on its platform. In 2016, YouTube acquired Vessel and shut it down a year later. The following year, it bought FameBit—a marketplace for influencer marketing—and integrated it into Google Preferred, an ad product that aggregates popular videos from YouTube channels into high-quality video campaigns.

In February 2019, YouTube added an option to allow viewers to skip ads after five seconds rather than 30 seconds. This move was made in order to appease advertisers who were unhappy with their ads being skipped over by viewers using ad blockers or ad skipping features built into smart TV platforms like Roku and Chromecast (which are used by more millennials than any other age group).

The media ecosystem has spent the past decade fragmenting, with people moving to a plethora of apps, platforms and services to consume entertainment, socialize and communicate.

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YouTube is an online video platform that serves as the world’s most popular hub for entertainment and learning. Founded in 2005, YouTube has become one of Google’s most significant acquisitions—and for good reason. The site boasts more than 1 billion monthly users and over 3 billion hours of watch time each month. Its massive reach means that it’s now the second most visited website on the internet after Google itself, which is why many would argue that YouTube is one of the greatest innovations ever developed!

Those shifts have been happening as more consumers — particularly younger ones — have turned away from traditional television in favor of video streaming options.

You might have noticed a growing trend in the way people watch television. Younger generations are more likely to watch video online, and in particular on YouTube. Take the example of a recent study conducted by the Pew Research Center, which found that more than half (52%) of people ages 18-35 reported watching videos on YouTube in 2018 compared with just 16% who watched traditional cable TV.

The popularity of such platforms has led many companies to launch similar services that offer viewers access to an abundance of content while also allowing them to create their own content and share it with friends.

While YouTube seems to be holding steady for now, there is no guarantee it will retain its dominance, experts say.

While YouTube seems to be holding steady for now, there is no guarantee it will retain its dominance, experts say.

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“I think eventually it’s going to come down to whether or not people like watching videos on YouTube,” said Jonathan Taplin, a professor at the University of Southern California Annenberg School for Communication and Journalism and author of the book “Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy.”

For now though, YouTube is still the dominant video platform with more than 1 billion active monthly users worldwide—far outpacing its competitors. In addition to being around for nearly two decades now (the site was launched in 2005), it also has a huge user base: almost 2 billion monthly users watch about 100 minutes each day on mobile alone; over 600 million hours are watched every day globally; 70% of 18-to-34 year olds turn on YouTube in any given week; 60% of 18-to-49 year old Americans use YouTube at least once per month; more than half of all mobile traffic comes from video; that’s up from 38% just one year ago!

Online video is still a relatively young industry and many people who create videos for a living have been burned by so-called pivot-to-video initiatives elsewhere, such as when Facebook started prioritizing video content on its platform in 2016 and subsequently shifted away from it again.

You might be skeptical that a company like YouTube would take a sudden turn on its focus. After all, online video is still a relatively young industry and many people who create videos for a living have been burned by so-called pivot-to-video initiatives elsewhere, such as when Facebook started prioritizing video content on its platform in 2016 and subsequently shifted away from it again. But if you look at the numbers, it’s clear that YouTube’s new approach is working: In December 2018 alone, over 1 billion hours of content were watched per day on YouTube (and this was before any official rollout).

A more flexible approach to monetization could help creators grow their audiences without worrying as much about whether or not they’ll get booted off the platform when some executive decides he doesn’t like what he sees anymore.

Youtube’s competitors are eventually whittled down by YT’s effort to get rid of them.

YouTube’s competitors are ultimately whittled down by YT’s effort to get rid of them.

Conclusion

While YouTube seems to be holding steady for now, there is no guarantee it will retain its dominance, experts say. Online video is still a relatively young industry and many people who create videos for a living have been burned by so-called pivot-to-video initiatives elsewhere, such as when Facebook started prioritizing video content on its platform in 2016 and subsequently shifted away from it again.

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