Flash Sale! to get a free eCookbook with our top 25 recipes.

OTT Platform UX and UI

OTT Platform UX and UI


OTT platforms are a popular form of media consumption, and companies like Amazon Prime Video and Netflix are working hard to develop user experiences that consumers will enjoy. Design is a major part of this effort. The UI/UX design for an OTT platform has to be responsive, colorful, intuitive, and engaging. It also has to work well across multiple mediums — desktops, phones, tablets, etc. We’ve put together a list of design elements that are important when designing an OTT platform

Full-screen images


Full-screen images can be used in a number of ways. They can be used to showcase your product, brand, or team.

They are a great way to engage users and help them understand the purpose of your platform. Full-screen images should be used sparingly throughout the site, but when done correctly they can have a huge impact on user engagement and conversion rates.


Intuitive navigation and menu

You should never have to think about where you are in the app, or how to find what you’re looking for. It’s impossible to build an intuitive navigation system that works for everyone, because everyone has a different learning style, but there are some common principles that apply across most people.

  • Consistency is key: Your app should always use the same terminology and similar UI patterns wherever possible. When users come back from a break in using your app (and will often do this when they’re bored of doing whatever it was they were supposed to be doing), consistency helps them remember where things are located and how things work within the context of your interface.
  • Keep it simple: Navigation menus don’t need to be complicated or over-designed; keeping them simple means that users can easily find their way around without getting distracted by unnecessary features or options.
  • Make it easy: If someone new comes along who saw how easy another person was able to navigate an application, they’ll feel like idiots if they can’t figure out how too! So make sure there’s only one path through any given menu option so as not confuse them too much with multilayered branches of choices instead of just one clear path at all times no matter what direction someone wants go down right away without first having learn all sorts technical terms like “back button.”

Responsive design

  • Responsive design. Responsive design is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to computer monitors).
  • Content is king. The content must be the primary focus in any UI/UX design decision because it’s the most important part of the experience. The user should never be distracted by your interface or distracted by what they are trying to accomplish.
  • Content first, then everything else. Content is king in any UX process because it’s always more important than how you display it on any device or platform. The user wants access to their information quickly and easily; if they have difficulty finding it or getting started with your app/site, they will leave immediately for something that works for them better — even if yours has prettier graphics or fancier animations!

Design is an important part of user experience in the OTT space.

Design is an important part of user experience in the OTT space. It’s not just about the look and feel of a product, but also how it works. When we think about design, we have to consider all aspects from the interface to content delivery to ensure that people have a positive experience with our product.

In today’s digital world, design is everything—from phones and TVs to websites and apps—and this has created an opportunity for companies like ours: We can create an experience tailored specifically for our audience by blending creativity with technology that makes us stand out from everyone else!

error: Content is protected !!